A product or service, especially common in the software sector, where the provider of the service purchases a fully supported product from another source then applies its own brand and identity to it and sells it as its own product. The purchaser assumes the seller is selling its own product.

White Label Means...
...working with a complementary business to serve your clients efficiently. The most common and effective white labeling relationship we witness involves a local provider branding a silent partner's system with his own name and bringing that product out to his local market place. In basic terms, white label partnerships involve wrapping ones local brand around a proven system that can deliver the products, services and account management and credible risk management tools you require.

One distinct advantage is that these products tend to be much cheaper than name-brand products and sometimes the quality is comparable.

White label scheme is only for the re-sellers not for end users as it is online demo of software for product promotion not a software user's license. Under the white label subscription scheme a chosen software will be hosted under the re-seller's logo and banner with pre-filled dummy data for demo purpose. The end user license cost and terms of use are different from white label scheme.